Its a funny word branding isn't it? It always makes me think about cows and hot metal designs being seared into them!! I suppose technically we are talking about the same thing when we talk about branding ourselves and our businesses - its about being able to recognise our 'cows' from the rest of the herd.
In my working life we talked about branding a lot. I worked for a charity and the need to be a recognisable and household name was key to being able to have successful services - The public needed to know who we were, what we did and where to find us or they simply couldn't or wouldn't support us.
Now that i am considering setting up as a craft business the concept of branding comes back into my mind, but where do i start? and do i really need to be thinking about this already??
Honestly, my answer has to be i'm not really sure, but i know its something that i need to bear in mind. The brand i choose is what will tell people about what it is i do and why they should be interested in looking at my craft products rather than the thousands and thousands of other crafters products that are available.
I have been crafting and selling for quite some time as i have already said, but this time i feel the need to re-brand myself somehow, changing the name of my business signifies a new start for me and a chance to really stop and think about what it is i want to do and the messages i want to send out to potential customers. This time i have chosen to use the name Funky Junkified Crafts which relates to the core value of recycling that i want to embrace, hopefully it portrays a fun and unique sort of personality as well :). The issue of recycling is an important concept for me personally, and has been for many many years, so it is something that i can use to add to my passion for crafting as well as striving to be unique.
I guess what i am trying to say in my usual long winded way is in my view it is important that a 'brand' is not something that is made up simply because it sounds good. Its something deeper and much more meaningful than 'just a name'. It also provides me with a framework for working in and so in my view the earlier i think about this the better as it will give me a natural direction and theme for my work.
In my working life we talked about branding a lot. I worked for a charity and the need to be a recognisable and household name was key to being able to have successful services - The public needed to know who we were, what we did and where to find us or they simply couldn't or wouldn't support us.
Now that i am considering setting up as a craft business the concept of branding comes back into my mind, but where do i start? and do i really need to be thinking about this already??
Honestly, my answer has to be i'm not really sure, but i know its something that i need to bear in mind. The brand i choose is what will tell people about what it is i do and why they should be interested in looking at my craft products rather than the thousands and thousands of other crafters products that are available.
I have been crafting and selling for quite some time as i have already said, but this time i feel the need to re-brand myself somehow, changing the name of my business signifies a new start for me and a chance to really stop and think about what it is i want to do and the messages i want to send out to potential customers. This time i have chosen to use the name Funky Junkified Crafts which relates to the core value of recycling that i want to embrace, hopefully it portrays a fun and unique sort of personality as well :). The issue of recycling is an important concept for me personally, and has been for many many years, so it is something that i can use to add to my passion for crafting as well as striving to be unique.
I guess what i am trying to say in my usual long winded way is in my view it is important that a 'brand' is not something that is made up simply because it sounds good. Its something deeper and much more meaningful than 'just a name'. It also provides me with a framework for working in and so in my view the earlier i think about this the better as it will give me a natural direction and theme for my work.
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